WeGo | CITY

Brand identity, app creative direction, icon designs and illustrations.

Project information

  • Brand strategy
  • Brand identity
  • Creative direction
  • Illustration / icon design

Industry

Based in Barcelona, Spain, WeGo | City is an innovative leisure planning app development company. Their artificial intelligence technology creates on-the-fly custom made leisure plans based on the unique profile of each user. We worked closely with the WeGo team and their advertising agency to develop the positioning and brand platform summarized in the tag line “Your life is your time. Enjoy it!” which expresses the core of the WeGo | City value proposition.

JRDG created the WeGo | City product line logo, a “W” in the shape of a folded travel map, as well as the brand identity and brand architecture. Javier Romero supervised their design team providing creative direction, the design of all the app icons and all the illustrations.