ANTARES WORLD

Antares in Greek means “against Ares”. Ares being the god of war. So Antares can be interpreted as “against war” or protective shield which is what this maritime security company based in Greece specializes in. Protection of sea vessels against piracy and terrorism. Antares’ value proposition initially called for a visual concept that communicates strength and protection, however the client had other ideas. They wanted just the opposite, to stress the corporate and business-like brand personality. The client wanted to stay away from conveying the use of force, a controversial issue in the industry. They were set on a seahorse concept, a delicate but sophisticated sea creature. JRDG created a unique logo design based on the seahorse image, a timeless design that feel right in both a 2000 year old greek vase or in a t-shirt today.