
The file transfer market is heating up with new players challenging established brands such as the popular yousendit.com with 14 million users. One of the new kids on the block, wetransfer.com is growing at a fast pace. I believe their understanding of branding, user interface and user experience has a lot to do with it. No question their branding is helping them to stand out and differentiate themselves in a commoditized niche.
The file transfer market is heating up with new players challenging established brands such as the popular yousendit.com with 14 million users.