jetBlue from the beginning has been a example of fresh, seamless and consistent branding across media as diverse as airplane snacks, terminal design and print advertising. JetBlue's use of illustration has always carried its brand personality well. JetBlue's latest print ad pushes illustration to a higher level of minimalistic beauty bordering the abstract. Kudos not only to jetBlue's agency but to jetBlue's CMO for allowing the creative the freedom to do its job, not an easy thing to do for most corporations.
