Merck & Co. Inc. iFind
To help Field Account Managers find available assets across all resources Merck developed its own search engine and JRDG was called on to brand it, design its logo, website and PPT template. We conducted an extensive creative exploration to offer Merck a broad range of options, from the literal magnifying glass to the playful speech bubble. We looked for simplicity and ease of use with a touch of personality. The chosen design combined clean boldness with soft contemporary colors and approachable rounded letterforms with a transparent look sitting at the top of a large curve symbolizing a global reach.