Anacaona 27
Anacaona 27 brochure cover with a foil stamped and embossed logo on heavy textured metallic paper
Intro spread
The "Green building" spread highlights how its intelligent technology "puts nature on your side"
Lifestyle spread featuring a dramatic 3D rendering of the lobby
Natural light comes through in the "Brilliant design" spread
The engineering, construction and real estate company Rodriguez Sandoval, based in the Dominican Republic has a reputation for building residential luxury towers that push the envelope. With their latest project Anacaona 27, an intelligent, LEED -Certified Green building located in one of the most exclusive areas of Santo Domingo, they were aiming to create a new level of luxury and advanced technology never seen before in the Caribbean. Rodriguez Sandoval hired JRDG to create the building's communications strategy, the logo, collateral materials and website.
The bilingual (English, Spanish) brochure conveys the "breaking the limits" Anacaona 27 philosophy with the "How much is too much" strategic concept and tagline we created. The cover features the Anacaona 27 logo foil stamped and embossed with white and "crown" gold printed on a rich heavy paper stock with metallic textured finish. The building's signature color is boldly featured throughout the 24 page book. Each spread communicates a unique aspect of the building with a focused and compelling message. A pocket in the brochure's back pocket was designed to hold the floor plans.
Comments
3D rendering supports
A great work of 3D Renderings.
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